Strong global presence and brand recognition, particularly in soccer and lifestyle fashion. Often features a wider, more relaxed fit in many shoe models. Known for its classic designs and successful celebrity collaborations outside of athletics.

While a top competitor, its overall market share and revenue are generally second to Nike. Some perceive Nike as having a slight edge in cutting-edge performance technology for elite athletes.

Strong reputation for performance apparel with innovative materials. Often priced slightly lower than comparable Nike products. Carved a niche in the market by focusing on technologically advanced gear for serious athletes.

Brand is less focused on the fashion and lifestyle segments compared to Nike. Footwear offerings are less extensive and not as dominant as Nike's. Significantly smaller global revenue and market share.

Offers products at a generally more accessible price point. Successfully blends performance wear with a strong fashion and streetwear aesthetic. Footwear often provides a more relaxed and comfortable fit.

Considered less focused on high-performance athletic technology compared to Nike. Brand recognition and market share are substantial but smaller than Nike's. Lacks the same level of dominance in major sports categories.

Known for comfort, craftsmanship, and offering a wide range of shoe widths for a better fit. Strong reputation for quality running shoes and classic, timeless designs. Tends to be a more cost-effective option for running shoes.

Less visible in high-fashion collaborations and streetwear trends. Apparel lineup is not as extensive or diverse as Nike's. Brand perception is more focused on comfort and running rather than a broad, multi-sport image.